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Free advice

by frenne on November 30, 2009

Every time I find an image that for whatever reason inspires me, I keep it.
And some time ago I re-found this one.

Free advice

The idea was just so fantastic and unselfish.
Two guys is for no obvious reason giving away free advice.

So I made plans with a friend and went to a shopping mall in order to try it here in Sweden. The circumstances were not so good. For starters being in Sweden, the land of the shy and reductive. And it was a rainy Saturday morning as well.

But, it turned out great!
It was quite slow in the beginning, people saw the sign, smiled and passed, but after a while people started asking us for our advice.
And the questions were far from what we expected. Besides the most common questions, why and which brand we are working for, we gave advice in how to recognize gold, selecting a horse to buy or how to give away more flyer’s and finding good men.

The most interesting part was the everyone that came up to us was wondering who we worked for, and why are we doing this.
I guess that people are not expecting something for free, and we didn’t either. Every time I do things like this, great things comes out of it. I learn, think and get inspired.

In retrospect the best part was watching the few milli-seconds people spent before getting the courage to ask for our advice. The hesitation and nervosity, the indecisiveness, which disappeared when the found out the we actually tried to give genuine good advice. The only thing I am not sure of whether we gave good advice or not.
But we gave it try.

Gratis Råd

EDIT: A friend in New York stumbled upon the very same idea. It is most likely not because of this post, but I like it anyhow.

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Sweden’s most Swedish Job

by frenne on October 14, 2009

This is a Campaign for Svenska Turistföreningen (Sweden’s Tourist Association).

SVENSK VERSION


Background
STF is Sweden’s Tourist Association handling hostel and alpine chalets all over Sweden. The members of STF is an aging group and few young people know much about them. Our challenge was to change the apparence of STF and attract younger people to become members of STF.

Strategy
Make Swedes wanting to re-discover our country by displaying it in a new interesting way.
We wanted to create a modern version of a classic tale by Selma LagerlöfThe wonderful adventures of Nils“. A tale about a boy flying on a goose across all the historical provinces of Sweden.
But we did it as a job – Sweden’s most Swedish Job.

We divided the campaign into 2 phases:
1. Casting
2. The Adventure

1. The first phase was to find the person who where to travel all over Sweden. We needed someone that knew how to handle the social medias and made the application through youtube and twitter. In this phase we choose to tap into the conversation of another successful campaign, The Best Job in the World. This exploded as a hot topic in the media all over Sweden.

Finally we found Calle.

2. During the final phase which were the actual campaign we sent of Calle to travel around Sweden for 60 days. On his side he had the photographer Filip who documented the entire trip.
We created a blog where everything was documented using blog posts, videos, tweets, GPS-coordinates, game-shows, hostels and live-streams.

The Results
The campaign became a huge success.
Over 70% more traffic to STF’s website.
167 000 unique visitors per month
PR value over 7 300 000 SEK for just offline channels (TV, Radio, Newspapers)
Online sales went up with 50%

Syrup:
Account manager: Johan Sjöberg
Art Director: Henrik Frenne
Art Director: Thea Hamrén
Creative Director: Fredrik Lundgren
Copywriter: Walter Naeslund
Producer: Marlene Hernbrand
Programmer: Joel Larsson

Syrup:
Creative Director: Fredrik Lundgren
Art Director: Henrik Frenne
AD ass: Thea Hamrén
Copy: Walter Naeslund
Programmerare: Joel Larsson
Produktionsledare: Marlene Hernbrand
Projektledare/kundansvarig: Johan Sjöber

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Yours Truly Clothes

by frenne on October 14, 2009

Yours Truly Clothes

http://www.yourstrulyclothes.com

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Shop it

by frenne on October 13, 2009

I have been recently looking into different solutions for easy e-commerce implementations for the average joe.

There are several customizable products that all seem to do the job. But everything is still somewhat too difficult. I want a super-simple solution. Much easier than the widgets or pre-made themes that exist. It should be just as easy as adding a caption to a picture in any chosen environment.

Because there are many people wanting to do their own thing, selling their niche products and services such as hand-made ashtrays, cool tshirts and dog collars. Many more than there are people knowing how to implement the solution. And there is a market for it on the Internet. A big market.

If you could get just a tiny fragment of a percent all these ultra-niched product transactions, then we would be talking big money.
The perfect partner would probably be amazon or e-bay since they are an existing trust-worthy actor and also because they are lacking a proper customizable interface.

Many people want to brand the environment they sell their products and not depend on mega-huge companies but they still get the advantage of an existing platform that is always refining its usability.

What I would like to work with is an external account, and upon registration I get my unique ID. And by adding a URL+ID+Pricing tag it would automatically apply a roll-over function or a simple field connected to the productimage/productvideo where I can add it to a cart and buy it from.

e-shop

This service could also act as an escrow partner to guarantee safety and serious transactions.

That would be awesome!

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Oysters

by frenne on October 9, 2009

Johan FredrikzonSpecial Club Grognet

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Urskog Longboard

by frenne on October 9, 2009

Urskog Longboard

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Fish

by frenne on October 8, 2009

end fish

top fishfront fishfish & pearlsfish back

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Autumn

by frenne on October 8, 2009

Santa BarberaUmbrellaUmbrella

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Iconic

by frenne on October 8, 2009

If you canBarolo

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Pink light

by frenne on October 8, 2009

Coca Cola

Snowboard

 

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