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Yours Truly Clothes

by frenne on October 14, 2009

Yours Truly Clothes

http://www.yourstrulyclothes.com

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Shop it

by frenne on October 13, 2009

I have been recently looking into different solutions for easy e-commerce implementations for the average joe.

There are several customizable products that all seem to do the job. But everything is still somewhat too difficult. I want a super-simple solution. Much easier than the widgets or pre-made themes that exist. It should be just as easy as adding a caption to a picture in any chosen environment.

Because there are many people wanting to do their own thing, selling their niche products and services such as hand-made ashtrays, cool tshirts and dog collars. Many more than there are people knowing how to implement the solution. And there is a market for it on the Internet. A big market.

If you could get just a tiny fragment of a percent all these ultra-niched product transactions, then we would be talking big money.
The perfect partner would probably be amazon or e-bay since they are an existing trust-worthy actor and also because they are lacking a proper customizable interface.

Many people want to brand the environment they sell their products and not depend on mega-huge companies but they still get the advantage of an existing platform that is always refining its usability.

What I would like to work with is an external account, and upon registration I get my unique ID. And by adding a URL+ID+Pricing tag it would automatically apply a roll-over function or a simple field connected to the productimage/productvideo where I can add it to a cart and buy it from.

e-shop

This service could also act as an escrow partner to guarantee safety and serious transactions.

That would be awesome!

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Oysters

by frenne on October 9, 2009

Johan FredrikzonSpecial Club Grognet

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Urskog Longboard

by frenne on October 9, 2009

Urskog Longboard

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Atavahuset

by frenne on October 9, 2009

After a first year of successfully launching the Swedish insurance company Atava, the time had come to introduce their box fresh home insurance.
Target group: Young urban people.

Our challenge was to promote Atava’s brand as they were new in the market and also to present their home insurance.
The target group were young adults in major cities.

With a smashing payoff ringing in our heads, “Online, we’re all neighbours”, we started the build of a new type of house – on Internet – where anyone was welcome to move in. All they needed was a webcam.

The plot: Get into the house, broadcast yourself as much as possible and stay there as long as you can. If the viewers like you, you’ll get their votes and get to stay another day. If not, you’ll be evicted and replaced by someone from the housing queue. The audience decides.

First, we launched a teaser trailer

Secondly, we launched a prelaunch phase in order to get tenants and to build up anticipation.

prelaunch

Lastly, we launched the final phase. This is what happened.

On August 20th, 2008 the House of Atava was ready to host its first nine settlers. At exactly 8 PM (Swedish time) on that day the house was introduced with a unanimous housewarming event in all nine apartments.

During a period of one month (30 days, 720 hours) of almost nonstop broadcasts the house had over 30 tenants, more than a hundred people waiting in line – in the housing queue.

  • No bought media.
  • 136 000 Unique visitors.
  • 36% of the visitors stayed more than 27 minutes.
  • Sales of insurance with over 200% from day one of campaign launch.
  • 101 000 chat posts from visitors (swedish site).
  • 670 referring blogs.

No bought media.136 000 Unique visitors.36% of the visitors stayed more than 27 minutes.Sales of insurance with over 200% from day one of campaign launch.101 000 chat posts from visitors (swedish site).670 referring blogs.

The House of Atava was closed for renovation on September 20, 2008.

See the entire case here.

Syrup:
Account manager: Johan Sjöberg
Art Director: Henrik Frenne
Creative Director: Fredrik Lundgren
Copywriter: Martin Ödman
Motion: Markus Lundqvist
Producer: Marlene Hernbrand
Programmer: Arwid Thornström, Joel Blanco Berg

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The queue guy

by frenne on October 9, 2009

In order to launch the Swedish insurance company Atava, with a target group of young urban people. We created a character called “The queue guy”.

This is the “documentary”.

Syrup:
Account manager: Johan Sjöberg
Art Director: Henrik Frenne
Creative Director: Fredrik Lundgren
Copywriter: Mia Robertsson
Programmer: Thomas Aldrin
Producer: Marlene Hernbrand

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Matlådan

by frenne on October 8, 2009

Advert for SF (Swedish Movie industry).

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Fish

by frenne on October 8, 2009

end fish

top fishfront fishfish & pearlsfish back

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Autumn

by frenne on October 8, 2009

Santa BarberaUmbrellaUmbrella

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Iconic

by frenne on October 8, 2009

If you canBarolo

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