• blog
  • blog
  • blog
  • blog

Conversation Spiral & Facebook Edgerank Paradox

by frenne on December 9, 2014

Facebook Edgebrank promotes negative interactions beacuse of semantic inaccuracy

People tend to interact and express themselves more frequently regarding a topic if they are either really happy or really unhappy.

Therefore, Facebook Edgerank promotes post visibility to people that has more interactions and conversations between each other. But Facebook’s semantic inaccuracy does not distinguish negative or positive conversations properly and values the conversation density regardless.

Worst case scenario, your posts will only be shown towards the people that are really upset with you and would probably not even accept your product for free. Even more unlikely buying them. Also, since the Edgerank limits your reach there is a large risk that you will not even reach your happy consumers.

Leave a Comment

Previous post: