• blog
  • blog
  • blog
  • blog

My Leather Knife case

by frenne on January 6, 2011


Switcharoo – Strangers for dinner

by frenne on March 12, 2010

About a year ago I moved back from Copenhagen to my hometown Stockholm, the city that never evolves. Same restaurants, clubs, surroundings and friends. Not in a bad way, I love both Stockholm and my friends.

But what I realized was that I almost never meet my friends’ friends.
And since my friends are good people, I take for granted that my friends have the same standards as I regarding their friends. So I had an idea.

I made plans with 5 of my friends to each invite 4 of their friends to a dinner party. But the friends they invited, did not go to dinner where they were supposed to but were apportioned the others dinner parties (If you think this is hard to understand, imagine what they thought when I tried to involve them)
The dinner was set to start at 18:00 and that they should be finished by 21:00 in order to meet up with everyone at my place for the final party.

It turned out to be a great success, so great that I have done it twice more afterwards. And each time with twice as many people. So the last Switcharoo I arranged with my friend Max turned out to a total of 13 dinner parties and 61 strangers all around Stockholm that ended up partying together till early morning.

This is such a weird thing to experience, since you dine with people you have never met yet has some untold relationship with. It all starts out as a blind-date but soon turns into a perfect mix of interesting new relations as well as old ones.

As I get all of the names that will be attending I try as hard as possible to make sure that no one knows each other before. And this was the end result from the previous Switcharoo.

As everyone finally lets go of their anxiety from the dinner party it is time to go the final party, and this is where the magic happens. Even though we are Swedes and famous for being shy and withdrawn, everyone seems so relaxed in engaging other people as if they knew them before and has great time together. It is of course fun hearing from ones original friends how their dinner turned out, but just as fun asking other people the very same question. Since they have been through the same thing.

I believe one of the keystones of this concept is the you leave your comfort zone in the protection of your friends friends. And when you feel relaxed with this you are more open-minded and comfortable engaging new people with a topic that is exclusive but relevant.


Free advice

by frenne on November 30, 2009

Every time I find an image that for whatever reason inspires me, I keep it.
And some time ago I re-found this one.

Free advice

The idea was just so fantastic and unselfish.
Two guys is for no obvious reason giving away free advice.

So I made plans with a friend and went to a shopping mall in order to try it here in Sweden. The circumstances were not so good. For starters being in Sweden, the land of the shy and reductive. And it was a rainy Saturday morning as well.

But, it turned out great!
It was quite slow in the beginning, people saw the sign, smiled and passed, but after a while people started asking us for our advice.
And the questions were far from what we expected. Besides the most common questions, why and which brand we are working for, we gave advice in how to recognize gold, selecting a horse to buy or how to give away more flyer’s and finding good men.

The most interesting part was the everyone that came up to us was wondering who we worked for, and why are we doing this.
I guess that people are not expecting something for free, and we didn’t either. Every time I do things like this, great things comes out of it. I learn, think and get inspired.

In retrospect the best part was watching the few milli-seconds people spent before getting the courage to ask for our advice. The hesitation and nervosity, the indecisiveness, which disappeared when the found out the we actually tried to give genuine good advice. The only thing I am not sure of whether we gave good advice or not.
But we gave it try.

Gratis Råd

EDIT: A friend in New York stumbled upon the very same idea. It is most likely not because of this post, but I like it anyhow.


Shop it

by frenne on October 13, 2009

I have been recently looking into different solutions for easy e-commerce implementations for the average joe.

There are several customizable products that all seem to do the job. But everything is still somewhat too difficult. I want a super-simple solution. Much easier than the widgets or pre-made themes that exist. It should be just as easy as adding a caption to a picture in any chosen environment.

Because there are many people wanting to do their own thing, selling their niche products and services such as hand-made ashtrays, cool tshirts and dog collars. Many more than there are people knowing how to implement the solution. And there is a market for it on the Internet. A big market.

If you could get just a tiny fragment of a percent all these ultra-niched product transactions, then we would be talking big money.
The perfect partner would probably be amazon or e-bay since they are an existing trust-worthy actor and also because they are lacking a proper customizable interface.

Many people want to brand the environment they sell their products and not depend on mega-huge companies but they still get the advantage of an existing platform that is always refining its usability.

What I would like to work with is an external account, and upon registration I get my unique ID. And by adding a URL+ID+Pricing tag it would automatically apply a roll-over function or a simple field connected to the productimage/productvideo where I can add it to a cart and buy it from.


This service could also act as an escrow partner to guarantee safety and serious transactions.

That would be awesome!


Emotional incentives

by frenne on September 27, 2009

What if we could help people less fortunate?
We give money.

What if we could help people less fortunate to earn money?
We help by offering micro-loans and the opportunity to start their own businesses.

What if we could help Mark Essen build a new computer game that he wants to do?
We turn to kickstarter.

This is something I stumbled upon a while ago.
It works sort of like charity mixed with micro loans. People with dreams and ambition can make their cases with a video, some text and an emotional pay-back plans.


If you invest in a project you will not get any money back with interest. You will be rewarded with just small tokens of appreciation or other symbolic gestures.

A girl named Allison Weiss wanted to record a new EP and was looking for some funding. After one day she had reached her goal of gathering 2000. To this date people have invested almost  8 000$ in her project.

This is in my opinion, a really interesting evidence of the power of the internet.
I just love the fact that you can get help achieving your dreams that don’t need to be all that serious.
Maybe you don’t want to change the world today, maybe you only want to record a song, or create some art.

And this a magical place to make it happen.

{ 1 comment }